Episode 29: AI with Mark Heaps
The future of photography has arrived—in the form of text! Now anyone with access to the internet can create eye-popping digital images with just a handful of keyword prompts into generative AI tools such as Adobe Firefly, Midjourney, and DALL-E. The onset of generative AI imaging has some people ringing alarm bells, but maybe just maybe these advances in computational photography are some of the best tools in our creative arsenals. We sat down with Mark Heaps, senior VP of brand and creative at Groq Inc., to toss cold water on the growing panic around generative AI and ponder the possibilities of AI as a creative toolset. We also talk about the oft-overlooked topic of powering all of the image processing, which is a massive undertaking. If you’ve been confused and concerned about the impact Artificial Intelligence is going to have on photography, this episode will Photocombobulate the subject for you.
More from Mark Heaps: A must-listen podcast episode featuring Mark Heaps. This excellent podcast, “Today’s Creator” hosted by Jesús Ramirez, is a great complement to our discussion.
More AI: Jeff writes regularly about AI and computational photography in his Photo AI newsletter, including this edition: Firefly Is Adobe’s Shiny New GenAI Tool.
Some Things Are Better Left Unseen
… but if you would like to see a video version of this podcast episode, we upload a lightly-edited version to our YouTube channel. Watch the video by clicking the thumbnail below.
